About
OUR STORY
INDIANAPOLIS
Bone & bloom
Bone & Bloom was founded by Abby Armbruster in 2017 as a freelance graphic and web design business, but has since relaunched in 2021 with a fresh look, new services and elevated results.
Born out of a passion for creating and helping others gain confidence in their online platforms, Abby began by helping fellow bloggers create digital assets for their websites and personal branding, from logos and media kits to dynamic imagery on web pages. She soon expanded her client-base to include athletic, real estate, interior design, fashion and insurance industries, to name a few.
No matter what your field is, Bone & Bloom is committed to understanding your community, connecting with them and generating results through content and design that is as visually appealing as it is effective.
What are you waiting for? Let’s bloom.
MEET the FOUNDER
ABBY Armbruster
I’m Abby, an Indiana native and the creative brain behind Bone & Bloom. I currently reside in Indianapolis with my husband, Justin, and our daughters, Clay and Scottie.
With a bachelor's degree in public relations and a focus in digital design, I have nearly a decade of industry experience in social media, digital design, strategic communication, blogging and website development.
Through my creativity and love for content creation, I maintain a lifestyle blog (abbysaylor.com) and coordinating social media presence, established in 2015. Through the success of my blog, I’ve had the opportunity to work with a variety of local, national and global brands including TJ Maxx, Kroger, Serena & Lily, Alex and Ani, Dr. Tavel and more.
RECOGNITION
Abby’s digital presence has been recognized in a variety of publications, including Feedspot’s Top 25 Indianapolis Bloggers, ALIVE Magazine’s 5 Midwest Fashion and Lifestyle Instagram Accounts We Love, Narcity’s Top 30 Indianapolis Instagrammers, and a Digital Style Feature for Indy’s Pattern Magazine.